May 26, 2020

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Marketing

5 Tips To Start Vertical Mobile Film Making

Maybe you’re exploring ways to stand out on Instastories. Maybe you’re experimenting with different ratios in embedded videos. Or maybe, challenging yourselves to expand your skillsets. Whatever the question, shooting vertical videos on your phone might just be the answer you never know you needed. It’s time for a new perspective to turn your world around. Which begs the question. What is the first step into this world? Let’s dive straight into it.

Watch & Learn

There is an array of vertical videos available online. Watch these videos and try to write down key learning points that you would want to emulate in your own video. There will always be room to learn and grow.

Vertical videos have such a huge cult following that there are even film festivals dedicated to videos in this orientation. Acquaint yourself with common go-to or tips and tricks that you can accessorize your videos with.

Choose a channel

First, decide where the video will be published. Instastory, Vimeo, Facebook and YouTube all respond very differently to video ratios. Proper planning prevents you from having a video awkwardly cropped or react in a manner you do not want it to. Pillar-boxing of your videos is especially undesirable.

Vimeo is notably the best medium due to its optimization towards embedded vertical videos. When embedded, the media player accurately displays your videos true to its orientation.

Recognize your audience and their viewing habits. There are different ways to captivate their attention and it varies with your choice of channel. At AP Media, we align your needs with your audiences and build that bridge in between.

Pick subjects suited to the vertical format

Good things come in tall packages. Fortunately, vertical videos favor tall, towering subjects to grace the screen. Use vertical videos to accentuate the height of buildings or the depth of a cliff. It’s time to finally bring high flyers into the spotlight.

Rule of thirds for vertical shots

The rule of thirds has always been the holy grail of compositions for landscape videography. Adopt the same concept of separating the composition into 9 equal grids. Place point of interest at the points where the lines intersect, to guide the viewer’s eyes to your subject.

Vertical videography is not necessarily as foreign as you feel it is. While shooting vertical, we use the same philosophies that we do when we shoot landscape. This cultivates a sense of familiarity that eases your transition into vertical compositions.

Get out there and start shooting!

The best way to learn is definitely through trial and error. Don’t think. Just shoot! Practice makes for gradual improvement. Most importantly, never stop having fun while experimenting.

Experiences are always sweeter when shared. Contact us and who knows, we might just make the perfect partner for your adventure. View our portfolio to learn more about our past engagements and clientele.