First 3D World Virtual Fashion Festival In ASIA
The Front Row 2021
Branding | 360 Virtual Festival | Marketing | Social | Launch
The Virtual Experience
This year’s line up continues to be staged in a virtual world against a backdrop of iconic local landmarks where viewers can not only teleport between locations in the 360 degree 3D fashion village, but also move about the different environments.
Supported by Singapore Tourism Board’s Kickstarter Fund and produced by AP Media, The Front Row will feature films shot on full scale Extended Reality (XR) sets transformed into a 3D world, and incorporate Augmented Reality (AR) showcases for runway shows.
More importantly, there will be “live” and buy now elements where viewers can also shop the latest collections of womenswear, menswear, swimwear, jewellery and accessories from around the island and across the globe.
