Digital Experiences
Singapore National Day Parade 2021
1st NDP to incorporate live broadcast AR effects
This year we embarked on a mission to bring Broadcast AR technology into NDP show’s history for the very first time. The use of this 3D real time graphics display technology seeks to blurs the line between reality and virtual, keeping the effects “invisibly seamless” for home viewers.
For the first time in Singapore’s National Day Parade (NDP) show’s history, broadcast augmented reality is being developed and showcased as part of the performance. From rain weather effects, a massive levitating mirror ball, to a brilliant dance of a hummingbird, the show pushed the boundaries of designing immersive home viewing experiences for large scale outdoor events.
A significant milestone was achieving life like visual illusions in an outdoor floating stage area covering more than 5000 square metres, a technological feat that is typically achievable only in an indoor built studio setting or newsroom.
