Broadcast Livestream
Broadcast and Livestream
A livestream broadcast might initially seem like it would be more useful for a journalist than for a business, but there are many ways livestreaming fits into a digital marketing campaign. Here’s how to create and use livestream video content that will keep your audience engaged and help build your brand.
Video livestreaming is, quite simply, the act of transmitting live footage over the internet to an active target audience. In the past, livestreaming was typically done on a dedicated platform. Today, social media has expanded the reach of livestreaming to Facebook, Twitter and Instagram, making the live broadcast a key component of social media marketing.
Livestream video is a versatile tool that offers audiences a clearer window into your business. You can use live video content to offer sneak peeks at upcoming products, create demonstrations or how-to videos, broadcast an event to amplify your message. Another popular use of livestreaming is to host a online webinar, where the audience can interact with a presenter, ask questions and dive deep into a specific topic.
AP Media is a livestream and broadcast agency, using livestream as a platform for both marketing and events, we have compiled the statistics and let them speak for themselves: After all, what is live video content going to do that a traditional marketing campaign cannot?
- Audiences prefer live video. Research from Livestream and New York Magazine shows that 80% of audiences prefer live video to blog content, while 82% prefer live video to social posts.
- Live video works. Video content is engaging and helps spur your target audience to action. Video embedded in an email, for example, could double or even triple your click-through rates. Nearly 40% of executives place a call to a vendor after watching a video. Best of all, livestream marketing is inexpensive, making it easy to secure a return on investment. About 73% of B2B businesses using live video to reach their target audience report positive results to their ROI.
- Livestream marketing increases conversions. The end goal of any digital marketing tactic is to drive sales and increase conversions. Livestream marketing boosts sales intent amongst your target audience by 97% and solidifies brand association by 139%. Those are some serious benefits right off the bat. Video content strategically placed on a landing page can increase conversions by 80% or more, while 64% of users are more likely to buy a product online after watching a video.
Livestreaming is an effective tool in your digital marketing arsenal that can help you reach your audience, and here at AP Media we are here to provide the solutions you need to ensure that you reach your target audience through livestreaming as a solution.
