Corporate branding is a very comprehensive term which covers all of the marketing affairs of a professional company and their association with each other. In a more sophisticated way, we can say that a corporate brand is a philosophy or core value of a business, set to a theme. Corporate branding is how a corporation presents itself to the world, and how it presents to its own employees.

A brand is more than just a logo or a piece of your marketing campaign. It’s an identity that helps you to outshine your rivals with passion and focus. A brand ensures that you can resonate with the right customers and build relationships with valuable people.

As a startup company, the first thing you’ll need to do is to focus on a specific direction you’re headed with the company. What’s your “why”?

This, as well as employees, partners, customers and all other stakeholders play a key role in shaping the image of a brand; a brand is a reflection of all the individuals directly or indirectly attached to it.

How can you turn your business into a brand? For that, you need to develop a corporate branding campaign. If you want to give your business a life, you have to develop a brand. But, first, you need to define a few fundamental concepts, which are:

• What is your brand all about?
• What are your services and products?
• What purpose do your products and services serve?
• Who is your targeted audience?
• Why should they prefer your brand?
• What promise and values do you offer?