360 Video Production
Video Production
Video is a powerful tool through which to communicate your story, moving your audience to feel, think, and behave in a certain way. When done well, video can be one of the strongest drivers of conversions no matter your type of business or industry.
What does it take to do video marketing well?
Regardless of whether you have an in-house team or hire a video production company to handle your video marketing, there are three categories of video production services you’ll either need to do yourself or make sure the company you hire offers:
- Preproduction
- Production
- Post Production
1. Preproduction
Preproduction is the first part of video production. This is where you’ll create a solid foundation upon which to build your message. It involves two very different video production services: creative and logistics.
The creative side is about creating and refining the concept of your video, writing a script, storyboarding, and making sure that you fully understand not only the story you want to tell but what you want viewers to do with that story. Logistics, on the other hand, is all about the details involved in how you’ll turn your ideas into a finished and polished video.
2. Production
The production part of video production is the actual video shoot. Here are a few of the video production services (and staffing considerations) that go into production:
- The Producer is involved in all phases of production from concept to completion. This includes coordination, supervision, and control of budget, talent, crafts, and more.
- The Assistant Camera Operator is responsible for marking a sync point between the video and audio with a clapper board (slating), making sure that the focus is set correctly, and changing batteries and recording media.
- Makeup Artists must know and understand makeup and the techniques used to apply it to the face and neck. Body Makeup Artists apply makeup to various areas of the body and can alter the actor’s appearance.
- The Production Assistant is responsible for communications between the various production departments and managing lockups.
- Specialty equipment might include high-def cameras, lighting, audio, and other equipment.
3. Post Production
After your video has been filmed, post-production begins. This stage includes video production services like:
- File management
- Video editing
- Motion graphics or animation
- Recording voice-overs or voice acting
- Audio mastering
- Color grading
- Delivering files
Video is one of the best ways for your brand to share that story while also keeping visitors on your website longer, keeping their attention, and getting them to engage. High-quality video and a strong video marketing strategy can bring in new customers and keep existing customers coming back for more.
AP Media is an award-winning company that provides video production services through Singapore, Kuala Lumpur and Cambodia. Using storytelling as a medium, we do not just wish to produce any simple videos, but to make sure our production tells the story of our clients, and to leave a meaningful impact for everyone.
