Oceanus Group
Oceanus Group
As a regional seafood supply chain manager and notable aquaculture presence, Oceanus’ groundbreaking abalone farm on land offers the most premium and exclusive tastes of the ocean.
Centering our efforts around Oceanus’ pride in being The Singaporean Farmer, we targeted growing youthful demand for food security, safety and sustainability to market the origins of the best and most exclusive tastes of ocean abalone to the world. Embarking on a full-scale branding marketing campaign, we utilized multimedia to facilitate interactive and linear consumer engagement across packaging, web design and a 360° farm tour.
The digital tools we crafted were not limited to consumers and businesses, but are scalable even across different departments, including training purposes for potential and current employees.