DBS Insignia

This video was related to the DBS iWealth campaign and similarly appealed to a more affluent class of consumers. As a limited-reach, by-invitation-only campaign, this series emphasised premium elements, across services and benefits offered in DBS Insignia.

While remaining centered on our client’s unchanging commitments to enrich lives, transform businesses and drive sustainable outcomes, the AP Media team effectively translated this vision onto an elevated level, to appeal to a higher class of customers.