Toyota Rush – Augmented Reality
Toyota Rush – Augmented Reality Sales Toolkit
Launched at the #TOYOTA #GazooRacing event with their new Variant Launch with AR app! This immersive application is designed as a sales tool with multi-touch points meant for easier visualization and better audience engagement. This activation will be extended for the full ‘Rush’ series as well as other existing car models & series.
Integrated in a handheld brochure, sales agents are able to pull out the 3D model of the newly launched Toyota car. Giving clients a full 360° view of the car’s interior and exteriors. Interchangeable between vehicle colours, clients can also tap on various functions of the car such as headlights and doors.
Categories: Interactive
Client: Toyota
